About Us

What is Different about Salon Alure?

It’s hard to find a family salon where you know you’ll look and feel your best – all within your budget.  Even harder to find is a hair studio that prioritizes organic/natural hair color and beauty products to make sure your hair and skin is left in its best condition.

Salon Alure, with locations in Purcellville, Lovettsville, and Ashburn, is a top-rated Aveda salon with over 20 years of experience in the beauty industry.  Our luxury, modern salon offers a full range of hair and skin care services as well as top product lines such as Aveda, Pureology, Redken, and SkinCeuticals.  Our talented team of professionals includes hairstylists and estheticians who work with you to customize a look that best fits your personality and lifestyle.  Whether you want to look classic, sophisticated, funky or trendy, we make sure that you leave our doors feeling satisfied.

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Our Guest Care Plan:

We listen to you.

No fear sitting in the chair wondering if you are on the same page with your stylist.

We custom create.

Nothing "cookie cutter".  Expert, customized hair or skin care artistry that enhances your beauty.  Every. Single. Visit.

You get pampered.
Receive a free, relaxing mini-facial, hand & arm massage, and/or aromatherapy with every hair service – all in a welcoming, clean environment.
You leave in style.
You look your best, feel your best, and know how to recreate your new look at home.